You may have an excellent product or service, and all the skills needed for success, but unconscious beliefs and limitations will nevertheless stand in your way. It has been said, "life is an obstacle course, with me being the chief obstacle."
You have invested much time and energy in your business, but there is a case to be made for investing in yourself. I am not speaking about your skill sets, but rather the longstanding patterns that have been getting in your way for as long as you can remember.
Have you come to accept certain limitations as "just the way I am"?
For instance, "I have always had a tendency to lose my temper," or "I always get uncomfortable around..." or, "I know I can be excessive, that's just the way I am."
But why accept these limitations? They are not who you are. They represent patterns or beliefs that were created, and they can shift. Shouldn't you be the way you want to be? Why accept less? You can change and grow. It is never too late.